Microsoft is one of the most powerful companies in the world. Its Windows and Office products power computers globally. Microsoft’s chief, Bill Gates, remains to be one of the more important names in the technology field. But one thing…Microsoft is not cool—at least not yet. Having said that, there’s some signs that Microsoft’s new smartphone software, Windows Phone, could possibly change this.
Sure Microsoft’s products are everywhere but, in the eyes of the consumer, they’ve always fallen just short of cutting edge. Microsoft has had a handful of failed products in the past, for instance, the Zune. Do you remember this little mp3 player? How about the Kin phone? These products and others have led to Microsoft’s less then cool reputation.
Windows Phone software, though, seems to be a hit among the technology press. Many media critics say that Windows Phone is one of the best looking and performing smartphone operating systems currently available. That’s heady praise for any company, not just Microsoft.
The praise that Windows Phone receives is predominantly dues to its eye-catching look and the animated home screen tiles, as opposed to the more static home screen of the iPhone. This OS has people fired up as well as it gives users quick access to their social networks. The social media icons on the home screen come to life when a friend posts an update or image, this means you don’t need to click the Facebook icon to get a glimpse of your activity.
Problem is, even with the clever design features of Windows Phone, the operating system has not turned into a big seller. A part of the blame may go to the companies making the actual phones designed with Windows Phone. These phones tend to be fairly bland and blunted Windows Phone sales. At the same time, wireless service providers continue marketing the iPhone and handsets running Google’s Android operating system.
While sales may be lower then desired for Windows Phone the change it is making to Microsoft’s reputation could have a very favourable impact. Where the consumer is concerned, a little cool never hurt a business.
