What Can You Do with a Six-Second Video?
If you’ve experienced any videos from the new Twitter platform, Vine, you’ve probably been quite fascinated by them, but perhaps also confused as to the best way to utilize this new platform. What it will take, is a clear idea of your idea! You’ve got a mere six seconds to deliver your message, so time is an issue!
How other businesses are making use of Vine videos
Vine has witnessed businesses produce some very innovative and striking videos since they’ve launched. Despite the time limitations, some businesses have embraced the platform and are creating Vines that are getting significant attention and views. The key to winning with Vine would be to emphasize the quirky, fun and new parts of the products or messages you want to feature. Nobody expects an epic film, but on the other hand, they do expect to be entertained! Some ways companies are using Vine videos include videos about new products or people, customer service messages, and human-interest pieces. Businesses of every size are finding cool ways to employ Vine videos.
Lowes home improvement store has created some incredibly popular Vines sharing quick tips for the home, in their #lowesfixinsix Vine videos.
Bacardi is using short videos to share their favorite drink recipes featuring their rum.
One of their competitors, Malibu Rum, dove right in and made some cool refreshing Vines of their own!
Taco Bell used Vine as an integral piece of the product launch for their Cool Ranch Doritos Locos Tacos.
General Electric is using Vine to showcase innovative videos that share science in cool ways.
Clothing retailer The Gap is using it to tout their products, via a sort of online video catalog.
Let your imagination run wild!
Companies are employing Vine videos in many ways, from product introductions to people and company messages. The great thing is that these videos take almost no time and effort to produce. Go over to Vine and find out if this sounds like something that your company can use. It won’t take long!