Google Hangouts are a terrific platform for melding your online video marketing with your social media. Directly connected to your Google+ account, it has the advantage of being super easy to use, and fast. You can go online and create a Hangout, and begin broadcasting in minutes, and then after that find it uploaded to your YouTube channel for you! Sounds like a perfect business medium to me.
Not only that, they’re free of charge. This makes it easy to decide to use Hangouts at least in part for your business, but the question remains, how? Which ways are best incorporate this platform into my marketing mix quickly and easily?
Let’s have a look at 3 ways you can do just that!
3 Great Reasons to Incorporate Google Hangouts into your Business
Another choice for webinars - Using webinars in your small business can be cost-prohibitive, especially if you are using a state of the art platform like GoToWebinar, which can set you back over $500 if you have a decent sized audience. Hangouts, alternatively, are free to run and most of the heavy lifting is done for you, including the recording and rendering of the video. This can make it really easy to use Hangouts for webinars on the fly, customer service tutorials and more.
Showcase your business - Hangouts are a very simple way to get the word out about your business, showcase products and services, and even conduct a product launch. Introducing your business to a new market segment, neighborhood or audience is also a terrific use of the platform. The viral aspect to using a Hangout in colaboration with your social media channels, especially Google+ is a great way to extend beyond your own reach.
Customer engagement and service - The best feature of Google Hangouts as it pertains to a small business is the ability to connect with your audience in a very personal hands-on fashion that will lend itself greatly to your efforts to brand yourself in your market as a leader. Moreover, using a Hangout as a customer service tool, like holding a tutorial on how to best use one of your products, goes a long way toward establishing good will and social proof for your business.