Using infographics in your business yet?
So why use infographics? Infographics have taken our world by storm, as we are increasingly more inclined to process data visually than through the written word. Neuroscience explains why: according to research from 3M (maker of Post-its, among other things), 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text! So some smart person somewhere invented infographics (probably Al Gore) to help us tell our stories. Now, smart businesses are utilizing these visually pleasing, data-rich illustrations to educate and engage new customers. Here’s a fantastic example of how one online marketer is employing infographics to build his business.
There are a number of great reasons why you should consider using infographics in your business. Here’s a handful:
- They are easily scanned and can be visually impressive, aspects that grab the attention of web browsers today
- They are excellent vehicles for offering facts easily and in a neat, focused fashion.
- They help establish you as an authority on the topic
- One of the best benefits of using infographics is they can go viral, which can often bring about large traffic spikes and search engine benefits
- As images, they can be easily shared, which offers a number of benefits (as stated by research conducted by social media expert Dan Zarrella, images get more shares and likes on Facebook than any other post type—even video)
And as an example of some of the power of infographics, what better way than—you guessed it—check out this infographic from WebmarketingGroup.co.uk.
How to make your own infographics
Want to generate your own infographic for your small business? There are a growing number of sites and tools coming around now that make it easier to jump in and fashion stunning infographics. At the most basic level you can create them in PowerPoint, which is easier than you may think. If you’re seeking a bit more advanced or polished option, you should look into a tool like Visual.ly, where you can modify existing templates to your needs, or possibly, use a service like PiktoChart or Infogram.
What if you can’t design a whit?
Outsource it! We often don’t have the time, inclination or skills to get this type of work done, particularly if you’ve never done any work with images before. No worries, as there are great designers out there just dying to create your infographics. A few of the places that can assist you in this regard, and usually for a reasonable fee, include 99Designs, Elance, Odesk, Fiverr, and Freelancer.com. You should definitely see samples, set parameters and expectations, and are able to communicate your vision clearly with your outsourcer, so there are no surprises!